New Hartford, NY – [March 19, 2025] – PAR Retail, a division of PAR Technology Corporation (NYSE: PAR), today announced the upcoming relaunch of InStore, its next-generation engagement solution that is designed to target incremental revenue opportunities through transforming the way convenience and fuel retailers connect with customers at site.
Bringing loyalty, payments, tobacco offers, fuel purchasing and food ordering together into a frictionless experience, InStore empowers retailers to extend their loyalty experience beyond simply a mobile app. Maximizing revenue opportunities is paramount for convenience retailers, and creating more pathways – and screen experiences – for loyalty journeys leads to better outcomes. With a renewed focus on delivering seamless interactions, the enhanced platform creates more meaningful engagement moments—from personalized promotions and loyalty rewards to effortless checkout experiences.
“Retailers in our space operate in a fast-moving environment where every second and every transaction matters,” said Jake Kiser, General Manager of PAR Retail. “With more and more convenience retailers investing in their food and beverage offerings, it is a natural fit as a leader in food service and convenience technology for PAR to provide more value to our customers looking to increase loyalty with self-checkout, made-to-order, and other strategies. The new InStore experience is built to help retailers not just meet, but exceed customer expectations—delivering higher engagement, more return visits, and greater business outcomes.”
Key Benefits of InStore:
• Unified Engagement: Integrates loyalty programs, promotions, and payments into one seamless experience inside a convenience site.
• Known Customer Reach: Expands engagement with more customers and increase opportunities for more revenue via retail media and beyond
• Expedited Transactions: Reduces wait times and checkout friction, improving customer satisfaction.
• Data-Driven Insights: Provides actionable analytics to help retailers optimize offers and operations.
• Scalable & Flexible Technology: Built to adapt to evolving retailer needs and customer expectations.
For more information on the new InStore solution, contact us at par-retail@marketing.partech.com.
About PAR Technology
For over 40 years, PAR Technology Corporation (NYSE: PAR) has been a leading provider of software, systems, and service solutions to the restaurant and retail industries. Through its PAR Retail division, PAR is shaping the future of convenience and fuel retail with innovative technology solutions that enhance customer experiences and drive business growth.
