2024 C-Store Loyalty Benchmark Report

We’re excited to share our 2024 C-Store Loyalty Benchmark Report, created using survey data from over 150 marketing and IT leaders from convenience and fuel retailers with 25 or more locations. 

This report was crafted specifically for retailers like you, offering key insights and answers to some of the biggest questions surrounding convenience store loyalty programs. To name a few: 

• How industry leaders feel about the value they’re receiving from their loyalty programs — and where it could improve
• The surprising area where convenience stores leave money on the table
• How your program compares to industry data benchmarks